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by chrisweekly 3205 days ago
What happens to the freemium game industry?

I think opt-in, rewarded advertising is the path forward for the minority of publishers wise enough to learn to align with the end-user's goals. App monetization platform providers like Tapjoy -- who have customers on both supply side (publishers) and demand side (advertisers) might view end-user UX as the 3rd leg of a stool.

1 comments

They stop taking good games and hitting them with the micro-transaction stick until they're awful?

Bring back the OLD PopCap. Let me BUY good games. I pay. I'll be happy to buy more.

Instead people are trying to make Candy Crush look downright saintly.