[subnaught]

I think it's pretty clear that the article intends "rapidly expanding niche" to refer to all of "third-wave specialty coffee," not just Blue Bottle.

[sergers]

That is still hard to fathom 20% of coffee sales

[spaceflunky]

I agree with this. Think of the mid to low-tier restaurants and the coffee the serve.

Unless I'm in some big city, most of time I'm just getting whatever bulk coffee they happened to buy from some wholesaler. They arent serving me $18/lb coffee from some boutique farm in Nicaragua.

[biggc]

Maybe by dollar amount spent?

[david-cako]

Hard to believe. Specialty coffee costs the same as whatever shit you can buy at Starbucks.