[zero_one_one]

> HDR processing is just a post-processing gimmick

Can you explain how it's a gimmick?

If you are confusing HDR for the process of taking an existing Rec. 709 signal and gamut mapping into a subset of Rec. 2020, I agree that is a bit gimmicky.

This (ab)use of the technology has nothing to do with the HDR standards however, what true HDR video is, nor what material mastered for HDR is or is capable of, and shouldn't define how you see the technology (or present it to others).