[eight_ender]

I think it's really hard for him to act that way. He's a proven logistical and managerial genius but those qualities don't directly map to stagecraft.

[Tsiklon]

And frankly in terms of stagecraft Tim Cook has come on leaps and bounds from his first few conferences.

As someone who's quite withdrawn and reserved at work, I'd imagine it's quite a challenge to have to develop those skills.