[porsupah]

As a prospective Reddit advertiser, I'm disappointed to learn of this new alteration, as it does seem to dilute my budget considerably.

The ability to target specific subs has multiple benefits:

- the advertiser knows precisely where the ad's appearing. Useful for them and their notion of where it'll be most useful, and indeed, knowing it won't be running anywhere else. Reddit appears to be deliberately diluting this benefit.

- the reader had previously been assured of ads relevant to the sub. As has been noted elsewhere, it's not always welcome for ads from professionally relevant subs to bleed outside the work day. Then there are subs which people might not want ads targeted for them appearing elsewhere - I'm not entirely confident someone who'd visited a sub on the basis of tentatively exploring a possible element of their sexuality, for example, might want that highlighted the next day when visiting some other sub entirely.