[trafficlight]

With all of these ideas, I think you really need to talk to someone in the business (preferably several people). You aren't a plumber or a carpet cleaner, so your percieved problems may be nothing at all like the real problems they face on a day-to-day basis.

I'd hate to see you spend a bunch of time and effort on a product that your intended market won't use.

[HeyLaughingBoy]

I agree that you need domain knowledge, but I assumed that went without saying.

None of the ideas I suggested are "perceived problems." They're all either problems either I or someone I know has had.

We have to make the assumption that the reader is intelligent enough to do sufficient research to understand the problem, the market, and to gauge his own level of interest in the domain.