[CPLX]

Maybe they put that in the headline because that's the name of the company. Doesn't seem particularly confusing to me.

[greglindahl]

The NYT frequently uses full company names, for example they used to refer to SpaceX as "Space Exploration Technologies", and they still put periods in places where other journalists won't (I.B.M.).

I wouldn't read anything into it other than the NYT marches to the beat of a different drummer.