[duderific]

I've always thought would be interesting to create a survey that would ask FB users: what is the maximum amount they would pay per month to use Facebook? What is it really worth to them? Or, would they continue to use it if it was $10/month? How about 50 cents?

[thundergolfer]

Check this article out. Cites a study that puts the estimated annual value of Facebook to study participants @ $750!

https://www.economist.com/news/finance-and-economics/2172707...

[pjmorris]

Seems like one way to do that would be to offer opting out of ads, A/B testing for price. It'd let them find the balance between user-supported revenue and advertiser-supported revenue.