[ntaso]

Same here, except I had someone make native apps. They were bad and unmaintained for a long time (solo dev here as well, running a small business). But still, people used this Android app that didn't receive updates for 4 years(!) over a mobile website where I put a lot of effort into.

At some point, I gave up. If apps is what people want, I make apps. After a looong process of deciding between native and hybrid (build with Ionic), I finally settled on Ionic. The result is actually quite okay. People love it. I can maintain two platforms with a single code base and will probably rewrite parts of the web app with Node so that I can share core code between 3 platforms.

How all of this will turn out in the long run, I don't know. Maybe I'll outsource app development at some point again in the future, now that I have a working product that is exactly as I want it to be.

Seriously, consider releasing a Cordova-based app. Slap some functionality on top so that it won't be rejected by Apple (Website-only wrappers aren't allowed). Maybe an offline storage or whatnot. This shouldn't take too much effort and you might be surprised that new customers find their way to your business.