[socialmediaisbs]

Fortunately (?) I have more than one. The first one I wrote about in my book, "Social Media is Bullshit." So if you want to hear about that one, I'll send you (or anyone reading this) a free .pdf copy and you can get that story: [e-mail]

Here's the other one: I almost died. It was July of 2013 and I was laid up in a NYC hospital for over a week after a near fatal heart attack almost took me out. All of my work, writing, consulting, speaking, all ground to a halt. (I even missed doing a Tedx talk. I know it's not the same thing as a TED talk, but still. It sucked.)

I wouldn't be able to work again for months while I recovered. By the time I got back up to speed, I had no money in my bank account and most of the places I was getting work from had dried up. The good thing about working in marketing is that there is plenty of work. The bad thing is that you're easily replaceable.

So, I started a new project involving building a hand built wire service for a tech company (because places like CISION are overpriced), and then I started advising tech companies exclusively when it came to doing PR without spending a ton of money. The work and word of mouth spread, and I was back at it almost a year later.

So, it's possible to start (or restart) with virtually nothing. The trick is getting to know as many people as you can and making sure you're regularly VISIBLE to those people. So even if you do go away for a while, you can easily remind them that you exist.

[rblion]

Interested in your book because I too think social media is bullshit.

thanks for the hope! I feel major momentum shift coming in my life, building up a lot of good habits right now and letting go of the past little by little