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by sixQuarks 3200 days ago
pick a niche within a large, popular category. For example, travel is a huge category. How do you differentiate yourself? Dive deep within a niche. Example could be targeting travelers looking for deals in first-class flights. Research the hell out of this niche, do a lot of things that don't scale, find awesome deals and build an email list alerting your audience to these deals, etc, etc...