[csomar]

The scheme you are suggesting is money laundering. The reason it might work for some big names is that those have stronger reasons to bill the off-shore jurisdictions.

For example, a Starbucks LLC in "NewTown","Small-EU-Country" is fine billing an "off-shore" company for the use of Starbucks name.

The same is not fine if you are opening a local coffee shop.

[charlesdm]

His example wasn't perfect. But say you create an app. You can definitely hold those intellectual property rights (+ sell it on the App Store) through a foreign company.

Different countries have different laws to combat the use of foreign companies, though. It might end up not being worth it because there are other costs associated with setting up an entity (e.g. some substance requirements)