[sarreph]

> This is a cool effect but it looks like it's mechanical

Well, yes, it is mechanical. While I agree with you that this isn't what you would normally class as '3D' it still has a z-axis component; so perhaps it qualifies for 2.5D?

Nonetheless, I haven't seen mainstream advertising done like this before and the applications of this (more creative visual / mechanical syncs) are really exciting.

[BatFastard]

It is fun to watch, but its really just the uniqueness that makes it special. I personally dont see this getting wide spread use.

[ghostbrainalpha]

It's just like any other tech demo. The uniqueness factor is all its got going for it now... but to take the next step this technique must inspire someone to use it and create additional value beyond the uniqueness.

The next step is now more likely because millions of people will see what is possible and be inspired to create.

Similar to what is going on with VR Gaming headsets like Oculus right now.