[jimiasty]

John,

our beacons are commercially deployed in many verticals. SDK together with Cloud does allow some provisioning and security mechanisms.

Since beacons broadcast public Bluetooth signals we don't want any app/device to know their location in a venue that is not provisioned for the application.

For example you don't want AliBaba mobile app to know you are in Best Buy, next to console games.

That's why we do have optional encryption mechanism and our ToS prohibits reverse engineering our SDK.

Our customer have access via APIs to almost all raw data, so if they want to improve accuracy for their application they can do it.