[ux4]

I think there are strong emotional anchors to environmentalism and all other political beliefs. You could provide a non-environmentalist with all the facts and rational arguments of why environmentalism is important, but you may never change their mind because they grew up a certain way and their belief on environmentalism is emotionally embedded. However, if they experienced the issue first hand or encountered some sort of emotionally-provoking insight (such as a psychedelic trip), they are more likely to reevaluate and change their core beliefs.