[rkangel]

I see recruitment like a see sales. When you're selling a technical product (e.g. a smartphone) to the general public, it's your job to communicate what makes it great, and it's not the public's fault if they don't understand the technical terms. That doesn't mean that a chunk of the population aren't being idiotic when they misunderstand some bit of your marketing spiel, but it's fundamentally your problem and not theirs.

Another point of view is that recruitment people are going to be less technically savvy than the actual engineers. That's a good thing - do you want to work as an engineer somewhere where they make the engineers do all the HR grunt work?