For almost every new product you see, the answer is: none.
It's not about making something impossible possible. It's about improving possible things in some dimension - like speed, safety, flexibility, or - in this case - standardization and integration with already used tool.
Honest question, not being snarky: when did the existence of other products handling the same use-cases ever stopped people from creating another?
For one, it's not just "handling a use-case" it's also _how_ you handle it. And within what ecosystem you handle it. And what kind of support etc you offer with it. Etc...
It's not about making something impossible possible. It's about improving possible things in some dimension - like speed, safety, flexibility, or - in this case - standardization and integration with already used tool.