[msie]

they may only account for 5-10% of purchases, but that money has impacted all pricing through competition

I don't believe that. Somehow the other 90-95% don't have a greater impact? If the roles were reversed you wouldn't even consider that possibility.

[wyatte]

Well I'm not going to bother arguing the merits of supply demand curves altering pricing models. We can just agree to disagree.

I don't understand your comment on roles being reversed. I didn't realize I had a role in this and I don't know what possibility you're referring to or how it might relate. Maybe you can elaborate.