there's an irony to bashing the shallow corporatization of twitter while actively trying to manufacture outrage alongside a link to your competing service.
> In particular, I’ve been hanging out at social.coop, which I co-own with the other users of the instance.
Now, whether that's "own" like "founder" or "own" like "credit union member" is perhaps up for debate, but the opening paragraph leads with an endorsement for a competing service over which he has partial ownership, in his words.
Since he's just advocating for people to join credit unions in general, I don't think it's a problem either way. But it looks like the latter from what I can see.