[powrtoch]

Someone (possibly me, depending on what I end up doing tonight) should run a test. Tell Person A (preferably the gullible type), using lots of really convincing-sounding technobabble like "attenuated with the dopamine IDT frequency in human brain waves" explain this to a friend, then have them try it. Tell Person B (if he can't tell for himself) how stupid the whole thing is, and have him try it. Report results.