[csense]

In other words, the provider's attempting to "look into your eyes," and determine how much value this is providing, thus how much you're able to pay, and base what they charge you off that.

It's called price discrimination. As Joel Spolsky says in his essay on the topic [1], "it pisses the heck off of people."

[1] https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...