[rdtsc]

Maybe this is the equivalent of the scammers claiming they are from Nigeria even if they are not. That's how scammers filter out automatically all those who are smart enough to see through the bullshit and only get the suckers to respond. These companies filter out those who see through the bullshit and only get the suckers, too?

Startup marketing is not necessarily geared for customers (end-users). They are just as much geared towards VCs who are courted and who are expected to bankroll the company. Some non-negligible number of startup founders jumped on the bandwagon with the goal not necessarily make a product, get customers, but really just to be CEOs and play "startup". That can be done by fooling a few angels. Depending on who these prospective VCs are the message and marketing can be adjusted to appeal to them. Just because someone has a lot of money doesn't mean they can't be fooled or taken advantage of. They probably hear and see all this startup activity, unicorns left and right so they are eager to play the game. And so they are matched up with just as eager "founders" who also want to play the startup game.

The last paragraph was from experience. The person fooled some older wealthy guys to invest in their silly idea. They burnt though millions in a few years renting an office in SV, hiring lots of workers, going to conferences, rewriting their thing with the latest frameworks. And yes eventually it all failed, because they had 0 paying customers. But it also didn't fail, because now they speak at conferences and put ex-SV CEO and founder on their title and so on.

The idea is, if you just dig a bit deeper, it is easy to see things a bit more clear.