[nicodjimenez]

Agreed. Probably for some B2B companies, getting people talking about your product and then having a vague but fancy landing page makes sense. Landing pages need to be optimized to create sequences of actions that lead to "buy" decisions. So maybe: 1) Developer at company X hears good things about Y from Hackernews 2) Cost of product for X is high enough that it needs to be approved by senior people at the company 3) These senior decision makers may not be engineers, and they may just look at the landing page as a marker of how well capitalized the company is / if they give the impression that if customization is required, company Y will be willing to step outside the bounds of "shrink wrapped software" to accommodate company X's needs.