[mrhappyunhappy]

Last point is on the dot. I work to optimize websites and bring this issue with clients all the time. In the end, a mid-level in house marketing guru will convince his seniors that this is the way to go - after all how else will they justify their jobs?

[cerved]

Worth noting is I learnt jack shit about copywriting in my communications degree. You'd have to work in an agency, FMCG, media or similar industry to learn that stuff and in my experience, you don't often see that in tech.

I feel your pain. I just brought the Google fu aspect up in another comment.