[princeb]

B2B is kind of an odd place.

some B2Bs started out doing one thing and then end up doing all kinds other random crap that clients just decided they rather have one team managing a whole project rather than spread out over 200 vendors and contractors and managing it themselves. there's nothing wrong with that! some clients are fighting to keep their business afloat instead of spending all day individually managing their service vendors. and if the B2B gets paid for that kind of work, it's sometimes worth doing.

so if you're a B2B with experience herding 200 different vendors and contractors doing odd crap for a single project, why not advertise it? alas when you do it just sounds really generic like "enterprise solutions" or even "everything". i mean, these companies in the article probably started off doing data analytics then ended up being really good at hooking up internal systems with data collection and then also doing consulting and then marketing and every other thing because their clients must have asked for follow up on their products.

to the author of the medium article. if you see that these companies do everything, why not just give them a call and ask them if they can do that one specific thing? chances are, they've done it before, and even if they haven't, maybe they'll do it for you anyway?