[yeukhon]

I will second the website optimization for all audiences in general. When I come across a vendor website and I find I am spammed by "read our whitepapers" popups or stop-right-there page, I usually judt quit, unless I find the product interesting. I also prefer if vendor doesn't ask for an email address before letting me download. I get it is needed for marketing, but if I really do like your product, I will follow up.

Finally, usually sales end up with either director of engineering/whatever or VP/SVP, so do a really good presentstion...