[vacri]

It's not ugly, so much as unconventional. It's also aimed at developers rather than c-levels or the general public. As for 'what is tarsnap?', the very first block of regular text on the tells you, in bullet-point form. It's the first place a native English speaker looks to read something; I read the text in the box before I read the heading for the box.

I hope he doesn't listen to the folks saying he should follow the herd. Websites where you have to page down below the fold to get basic information on the product? We should be pointing them at Tarsnap. But flat design is king on mobile, so we won't be getting many of these website layouts anymore.