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by Animats
3216 days ago
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The amusing thing is when a web site for a company that does real stuff ends up looking like one of those. I mentioned Continental in a self-driving car discussion. Here's their web site.[1] Someone commented that it looked like a fake company. The rearing-horse logo, "The future in motion" as a slogan, and the vague name looked suspicious. The pictures look like clip art. The top of the home page rotates through four large banners - "Making Mobility a Great Place to Live", "Let your Ideas Shape the Future", "Continental Pledges Support in Response to Hurricane Harvey", and "First 48V drive for electric bikes". The last at least mentions a product. The entire initial screen does look vague. (Continental is one of the world's largest auto parts makers, over a century old, based in Germany, and with over 200,000 employees. They make everything from tires to self-driving car sensor integration units. Not a fly-by-night startup.) Look at General Electric.[2] Their home page has "The Digital Industry Company - Imagination at Work", clip art of some enormous piece of machinery, and a search box. Of course, GE probably made that enormous piece of machinery. But there's no indication of what they do. For that, you have to use the "GE Businesses" drop-down menu. It may take a while to find out that GE is prepared to sell you a jet engine or a locomotive. What seems to be happening is that startups are emulating big-company sites. Badly. [1] https://www.continental-corporation.com/en
[2] https://www.ge.com/ |
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I mean, GE was formed by Thomas Edison himself, they have everything from jet engines to self-driving cars. I suppose if you are the person responsible for shopping around for jet engines for your company you are not going to ge.com for specs.
Considering their size, I'd expect them to try to lure individuals(career and jobs) through their website instead of potential customers.