[draaglom]

There's a good reason for this, and it's not (directly) to get you on the phone & up-sell you.

These landing pages are optimised for conversion, which means they're targeted at the niche who are most likely to convert already - and for bigger, specialist firms, that niche quite likely already knows the essence of what the company does.

Because these users are also likely evaluating competitors at the same time, the pressure is on the company to differentiate - and one way to do that is to tout your high level values.

"We're not just an X, we are an X which gets your need for Y unlike $competitor"

All of this isn't to say that incomprehensible websites are good, of course. There are ways to express how you're way up maslow's heirarchy without being completely confusing.