[yodon]

Marketing is hard. Writing compelling advertising copy is hard. Figuring out what people want and need to know about your product is hard.

Getting some designer with a great visual portfolio to make your website isn't the same thing as having a marketing plan or a marketing strategy, but it's a whole lot faster and cheaper and unfortunately most people don't know the difference.

Oh, and as awesome as Simon Sinek's Ted talk[0] is, you're not Apple and potential customers actually do care whether your product is useful for people like them.

[0] https://m.youtube.com/watch?v=u4ZoJKF_VuA