[jack9]

The bait-sunk-cost approach = get em talking however you need to (including them asking what the hell you actually do) to tell you what they want and sell your solution as a possibility or the best approach.

I hate this transparent attempt to trick (me) the customer. IBM has done this to me when I'm drilling down into technical requirements like I'm some middle manager who doesn't know the actual needs. I always suspected that IBMs bread and butter is to move the sunk cost of contact into an actual sunk cost of technical debt, but I have firsthand experience now. The sign of a bad culture and lazy marketing.

[stuartaxelowen]

Holy crap, this totally explains MongoDB's success.