[mhewett]

I've been trying for several years to determine the company size at which we will be forced to turn our understandable site into marketing buzzwords and incomprehensible sentences. 50 people? $5 million/year in revenue? What is the turning point and who drops by to force us into incomprehensibility?

[pmiller2]

I don't know, but there are phrases on my company's website that literally don't mean anything to me, and I work on the product it's supposed to be referencing. We have about 100 employees.

[nickstefan12]

Probably when actual "departments" become a thing (e.g. sales, marketing and engineering as separate tribes with separate incentives)

[semperdark]

It's probably the point where what you're selling is so amorphous, customizable, and expensive that it's different for each customer and you want to be able to say "Yes, we solve that problem" to everything. Maybe 7 figures per sale?