[hazmattron]

My only exposure to the Old Spice campaign so far has been through HN, despite generally considering myself a relatively internet-aware individual. Interesting.

[profitoftruth85]

They were huge on Reddit. The old spice guy was doing personalized videos to questions redditors posted.

[yena]

The Guardian was running an article on the Old Spice commercials yesterday.

[faramarz]

The TV commercials were played numerous times during the All-star game yesterday. Clever writing.

Look away. now look back. I'm on a horse.

[username3]

I had to look up which all-star game you meant.

Baseball's All-Star Game Yields Its Lowest Television Ratings http://www.washingtonpost.com/wp-dyn/content/article/2010/07...

[GFischer]

Over here (Uruguay) most of us do not know such a thing existed (I believe baseball gets zero coverage, even on local ESPN affiliates).

We're still on a World Cup hangover. (football/soccer World Cup, the one held in South Africa this year).

Back on topic, this is HUGE for Old Spice. Even here in South America it's making waves:

"Old Spice becomes the ad campaign of the year" on an Argentinean blog (spanish)

http://www.papblog.com.ar/2010/07/15/old-spice-se-convierte-...