[stephengillie]

Why did New America let themselves get into the position where a single customer provides most of their business? (Many companies are in this position, which makes it seem unavoidable. So then, where is the savings or insurance to offset the burn rate until a new whale can be found? In personal finance, we're told to keep 6 months of income in reserve, but that's considered wasteful for businesses. So then they just accept this seemingly-unavoidable risk.)

Assuming the product they produce is public sentiment, where is their quality control, to prevent possibly financially-damaging products from being released?

If they were an advertising firm contracted by Google, where Google is providing 80% of their revenue, and they ran an anti-Google ad campaign (let's say Apple commissioned it and then blamed Microsoft), would we feel as bad when Google ended the contract?