[bigeasy]

Silly use of persuasive words on the part of the OP. Barbarians don't have corporations nor anti-trust regulation. All of the "market forces" remedies that the OP suggest are just the sort of thing that monopoly power makes ineffective. If Google is a utility like the phone system circa 1970, then the solutions suggested are analogous to addressing AT&T's monopoly by forcing government employees to use ham radios one week and carrier pigeons the next. Monopoly power means that consumer choice has been reduced to the choice to take it or leave it and all the suggestions are simply that; take it or leave it.