It could also be that these people renting out camera equipment are guaranteed to have seen much worse damage, expected worse damage - and that in this instance - the customers appears to have taken responsibility for the damage to an unusual extent.
There's certainly enough positive surprises in the above to warrant an upbeat post, one that can also be used to educate about how camera systems can be damaged, and the limits of their insurance.
Ha ha I was thinking the same thing. Wouldn't surprise me if they had some of the article written / drafted in advance. Excellent PR and free advertising.