[manigandham]

Content providers are publishers being subsidized by ad buyers who are served by ad service vendors to show ads to consumers. Consumers are involved since their attention is being monetized, that is an economic transaction.

Civil suits will cost more time and money than it would be worth. Also the supply chain is comprised of people who move between companies and buy from friends and whoever they like the most. Combine that with lack of government enforcement and the easy of forming a new company with a clean reputation and there are no consequences.