[AmberShah]

Honestly, the answer is to recruit FOR a company that is interesting and engaging that those people are clamoring to come work for you. Look at Google and 37Signals. The best and brightest aren't interested in working for some no name company that is doing boring things. Yes, you will still have to cut through the lame people, which is a skill in itself, but you have zero chance of getting the best and brightest if you're not interesting to them.

[famousactress]

Yes. Yes. Yes. You can't expect great people to work for you unless you're a great place to work.