[JohnN]

It probably set in when I went to a conference for journalism related professionals. Everyone was scratching their heads and asking how the hell do we make money from this new new media.

For once I was surrounded by non-entrepreneurs asking tough questions, i didnt exactly have answers to. Entrepreneurs rarely ask each other tough questions (they want to make friends and network). These journalism professionals actually cared about their industry and its sustainability not the hope that someone will buy their company and make them rich.