[BatFastard]

I think you are not seeing the larger picture. I am sure I am not, but I get glimpses of it. Google maps has added a huge amount of functionality, just not for getting from place to place. They had that down for the most part.

Now they have rankings, hours, sometimes details floor plans on almost every business, every park, every location in the world, that is mind blowing!

On top of that they have photos of everything, those photos, can be used to generate 3d maps for the web, VR, MR. Those photos are also used to train AI.

I think they are doing a great job of capitalizing on their position.