[Grustaf]

The fact that anyone can make a sort of decent cup of coffee with a nespresso is also important.

Additionally, the taste benefit of nespresso over instant coffee or something similar is probably much higher than juicero over the best bottled juice.

[dmix]

Those coffee 'cup' machines automate a majority of the series steps and outputs a decent coffee... perfect for office environments or mornings before work where people don't have time to grind or babysit a drip machine.

The value is quite clear in the context of alternatives. Which is where I believe Juicero stumbles when one considers the various alternatives. Especially with the high cost and fast expiration dates.