[Laforet]

>The problem with Juicero is that their user experience laid bare how futile and ridiculous their product was by having consumers manufacture the product themselves.

Blue Apron and every other meal kit delivery business sits on the other end of the same road, yet they seem to be doing okay and without the same level of ridicule.

I wonder whether Juicero could have avoided this outcome had they mailed their customers whole fruits and asked them to peel and fill their own juice bags, that way people will not be able to put two and two together to realise that it is just another beverage maker with DRM.

P.S. I remember Juicero being rather well received by the resturant industry as it is fully automated and requires minimal cleanup, so perhaps they marketed to the wrong crowd after all.

[_jtrig]

I agree Blue Apron is equally ridiculous and I totally agree that Juicero marketed to the wrong crowd.

Juicero was too visible in high-standard markets and thus became an easy target. Whereas Blue Apron flew under the critic radar (mostly in Facebook mom feeds) before gaining enough market share for consumers to shrug off ridicule

[sseveran]

As a former blue apron customer I don't think it was ridiculous. I churned when my wife was out of the country. There are still recipes that they sent that I still cook. Now as a business I don't think they will be able to compete with a hybrid solution that amazon/Whole Foods will be able to devise. But I see Juicero as completely different.

[maxerickson]

A bunch of fresh ingredient shut downs just this year:

https://www.google.com/search?num=20&q=fresh+food+delivery+s...

[twblalock]

I expect a lot of failures and consolidation in the meal kit business soon, especially if Amazon starts delivering Whole Foods products.