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by humanrebar 3217 days ago
> imagine trying to buy a product or service, but nobody will tell you how much it costs, but instead tries to subtly hint that you should name your price

There are tons of products that don't have a listed prices, just a "call our sales representatives". Heck, the job listings don't list salary expectations, even when they're cold calling you.

1 comments

"call our sales representatives" means they'll tell you if you call. i'm guessing you never call, because you don't actually want to talk to anyone, which is exactly what they're trying to do: filter you out.
It can mean: "you want to know the price? Well, that depends... How much is it worth to you?"

Among plenty of other things

Value-based pricing. https://en.wikipedia.org/wiki/Value-based_pricing

Best way to increase margins when the perceived "worth" is variable and it's a seller's market. Not so optimal in a market where you as a seller are in a buyers market.

They'll make you offers going from most expensive to cheaper, also it's a filter in order to lure in people who believe the product has value. You could say is a subtle way of asking people if they value the product highly, basically asking people to name the price even though not directly.
> they'll tell you if you call

...or they expect you to haggle. Or the price depends on who you are. Or the price depends on how close they are to getting their sales bonus.