[fauigerzigerk]

>I'm sure we could have a very interesting discussion on these objections but I'd hate to go completely off topic. But I'll easily bite :)

OK :-)

>In the context of the thread, clearly the outlandish demand would be regulating the advertising that B uses in providing A a service.

I don't want to regulate against annoying ads either. That's not what I'm talking about at all because this is something consumers can see with their own eyes, install an ad-blocker or stop using the service where there are alternatives.

But some of the things that ad networks are doing behind the scenes are so unexpected, complex or even malicious that consumers cannot be expected to understand them or to have voluntarily agreed to them. That's an area where I think something should be done.

We already have a lot of rules on the legality of contracts, on transparency, on duty of care, on liability for damage, etc. Not all of these rules have caught up to digital services yet.