[ashark]

> If for some reason I am not able to block them then I just do not watch them and I am not listening to them (I look elsewhere, say a lalala mantra in your mind).

Ah yes, the realization that all the spy-economy-supported content provides vanishingly little value to your life, and that if they managed to actually lock things down so you couldn't block ads it'd harm you not at all to simply stop looking at their stuff. A liberating state of mind.

[undersuit]

What am I actually supposed to do in those 15 seconds?

[ashark]

Huh? I mean stop watching the low-value media supported by ads, if you can't skip the ads. We're awash in excellent media. The best humanity's created for the last few millennia. The problem of this age (at least in the developed world) is deciding what not to look at. In that environment, most of the stuff behind 15-second ad videos isn't worth my time if I can't block the ad.

If ad-blocker-blocking gets too good, I could ditch it at an infinitesimal cost to my quality of life. My alternatives are many and could last a few lifetimes even if no new content of any kind were produced at all. News, even? A news habit is of about as much practical value as a soap opera habit. I could drop this stuff like that. No problem. Go ahead and somehow permanently break my adblocker or wall off a large part of the web behind custom protocols and DRM. Bye bye.

[EDIT] the "realization" I meant in my earlier post was that, on examination, one may find that desire to watch/hear/read most ad-supported media is so low that not only is it not a need, it's barely even a want.