[edpichler]

I have a different opinion. Yesterday I was cycling and passed by a very good restaurant close to my house, the local was empty, and I was wondering why it's empty if they are very good, they have very good food and relative cheaper prices. I just realised they don't do ads! They are very bad in marketing despite the fact of being an exceptional restaurant, nobody remember them, they waits they customers remember them. I talked to myself many times "I need to go back there", but they passes and I always forget it.

I did a parallel with my software business. You can have an exceptional software, but you can't stay frozen waiting your customers to find out you. Be very good is not enough on a world too much information.

But, I think the traditional ad industry is not sustainable. Nobody wants to see intrusive ads, I believe content marketing and organically ads (I don't know if this term really exists), like in sports, are the best for the long run.

[pbhjpbhj]

There seems a good possibility that other less 'good' companies are stealing the clientele away with advertising.

That, without the lies and coercion from other companies this place would be doing well, based on its relevant outputs rather than on its [lack of] glossy advertising.

[edpichler]

Yes, I am sure lower quality restaurants are stealing the clientele because they do ads and are remembered.