[amelius]

I don't know why it isn't in Google's interest, but you can bet it isn't.

My guess: they don't want to feed and speed up the cat-and-mouse game, so whenever ad-blockers become ubiquitous they still have a chance to outsmart them.

Anyway, I think at some point AI will bust all ads, and Google will have to come up with really smart ways to still make money while not annoying its users.