[alphapapa]

Good grief, it's like an invisible war going on inside your browser.

> We're on a mission to drive them out of business

But if you succeed, won't you go out of business? It's like antivirus vendors: if there were no malware, there'd be no need for AV software. How do you remain ethical? If you win, will you close up shop?

[jdangu]

Ad security is very weak by design because it allows any fourth-party to serve html/javascript on any website. As long as this is the norm, we'll be around to protect publishers and their audience. Beyond ads, everything we built applies to the web in general so if we ever run out of bad ads, we'll expand in different directions.

edited for clarity

[mmmpop]

I think that "effectively rid the world of shitty ad fraudsters" is a strong credential in one's CV. Jobs won't be hard to find!

[samplatt]

>Good grief, it's like an invisible war going on inside your browser.

I find it incredibly interesting that the evolutionary-arms-race of ads and viruses versus blockers is mimicking the development of actual genetic evolution.

There's that XKCD comic that mentions if you want to look at 20 years of code evolution, look the source for the google homepage. Now imagine what your genetic code looks like after 800 million years.

I don't have any insight or education to back me up here, but I believe that even if we were to re-engineer the internet from the ground up we'd still get an evolutionary arms race, simply because a space with potential to exploit a system will always exist.