[tom_ilsinszki]

How To Succeed Like [the currently hot company]: Don't copy them.

Google didn't copy Yahoo when they created a new search algorithm and a minimalistic search page. Apple didn't copy Microsoft when they focused on design, marketing and on producing most things themselves.

You shouldn't copy others either (only learn from them). Look at, what the big guys are missing instead.

[ianlevesque]

Agreed, but the principles articulated about Apple can be applied to any field. You may not be able to out-apple Apple in computer hardware, but you could certainly use that strategy elsewhere.

[jasonlbaptiste]

One of my favorite quotes comes from someone I randomly met: Everyone tries to be Apple, no one tries to beat Apple. It's as of everyone has to follow them instead of trying to do their own thing.

[macco]

That is so true. Maybe it is the reason why so many companies fail when they approach a new market: We need something like ... Twitter (lookin' at you, buzz)