[adventured]

I think the only reason people aren't yet as afraid of Google as they were Microsoft circa 1996-2000, is that Google has yet to fully flex its ability to abuse its monopoly (not to mention there are a few other equally powerful juggernaut companies roaming tech now). That appears to be starting to change. No question the anti-trust hearings come next, the DOJ will pursue them over the next five years.

The supposedly business friendly Republicans now view them as a left-wing enemy, so a party shield (regarding anti-trust intervention) will not exist going forward. Obama kept them from DOJ interest during his time in office because of how close they all were, that's also not likely to be seen again in a future Democrat administration. Should be easy to carve them into pieces, with search + adsense + adwords on one side, and one or two other companies getting everything else. The new Search Co would then be put under a ten year government dictated operational agreement that would limit some of its abusive behavior.